Read'em & Weep

Venetia Huffman is the owner of Read‘em & Weep in Grandy, NC.

Can you describe your business.

Read‘em & Weep is a retail storefront offering used books, games, gifts and seating areas in a relaxing and cozy environment.

Why did you decide to start your own business?

About 10 years ago, I made the decision that my retirement dream was to own a used bookstore. The defining moment was when I woke up in the middle of the night with a name in my head and a vision of how I wanted the interior of the store to look.

What’s the most important lesson you’ve learned as a small business owner?

I’m the classic type-A, overachieving personality. I wanted to translate my previous business and customer service background to my own retail venture.

Why did you choose Currituck County?

I’m proud to be a Currituck County resident and wanted my business to be a destination for other residents as well as visitors to the OBX area.

Are you from Currituck or did you relocate here?

I relocated from Virginia Beach, Virginia.

What are your biggest challenges as a business owner?

I find that the biggest challenges are the appropriation of limited advertising dollars as well as the necessity of extensive self-promotion. Speaking about how wonderful you are is more difficult than one may think!

What are the biggest rewards?

The biggest rewards are sharing my passion for reading and books as well as the nice compliments I receive from happy guests.

What else sets you apart?

Guests visiting my store will receive exemplary personal attention as well as a very cozy place to relax and decompress from the stressors of daily living.

What’s one piece of advice you would give to someone starting a business in Currituck County?

I would highly recommend doing your research to understand your target demographic and to know the business needs of our community. And of course, I encourage joining the Chamber of Commerce to promote and highlight what you have to offer! The staff is very knowledgeable, helpful, and innovative.